Positioning Addis Ababa as a Climate Leader
Children, the future hope of Addis Abeba.
Client
Services provided
Document design | Illustration | Photography
Branding | Communication Strategy | Campaigns | Video Production
Visually engaging report highlighting Addis Ababa’s climate leadership initiatives.
Embedding empathy and awareness into parenting — transforming early childhood in Addis Ababa.
Resolution Studio was commissioned to provide publication design, illustration, and photography for C40 Addis Ababa, ensuring the city’s climate leadership initiatives were communicated with clarity, consistency, and authority.
Challenge
C40 Addis Ababa needed to present its climate action strategies and outcomes in a way that: aligned with C40’s global brand while reflecting Addis Ababa’s local context, simplified complex technical content for multiple audiences — policymakers, civil society, international partners, and citizens and delivered authority and professionalism, matching the standards of an international climate organization. The challenge was to design a publication that elevated Addis Ababa’s role within the C40 network while remaining accessible and engaging..
In March 2021, the Addis Ababa City Administration launched: The Future Hope of Addis Ababa Early Childhood Development Initiative (ECD) with support from Big Win Philanthropy and the Bernard van Leer Foundation. The goal was to provide universal access to comprehensive early childhood services by 2025, starting with intensified support to over 330,000 vulnerable families and children.
Resolution Studio was tasked to develop and execute a Social and Behavior Change Communication (SBCC) strategy that would shift parenting norms, support caregivers, and embed positive practices across communities.
Approach
Resolution Studio delivered a comprehensive design and branding system tailored for Addis Ababa’s C40 office: branding Adaptation - applied C40’s global identity standards while incorporating local color palettes, imagery, and design elements inspired by Addis Ababa’s urban and cultural fabric and ensured consistency with C40’s recognizable bold, modern style. Publication Design: designed reports, briefs, and strategy documents for Addis Ababa’s climate action projects, balanced technical detail with infographic-driven layouts and produced bilingual materials (English and Amharic) to ensure accessibility. Visual Storytelling: integrated high- quality photography of Addis Ababa’s urban environment, communities, and climate challenges and developed visual narratives that connected global climate objectives to local realities. Professional Standards: delivered ready-to-publish digital and print formats and designed templates for ongoing use, enabling Addis Ababa’s C40 team to update materials consistently.
Results
Consistent Identity:
Addis Ababa’s climate initiatives were positioned within C40’s global framework with a strong, unified visual identity.
Engaging Publications:
Designed reports and strategy documents that made complex climate data clear, visual, and accessible.
Improved Awareness:
Infused Addis Ababa’s cultural and urban character into C40-branded publications, grounding the global message in local context.
Visibility:
Strengthened Addis Ababa’s standing as a C40 member city, enhancing communication with international partners, funders, and local stakeholders.
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